Confidently deliver a message of your business value

Nail your pitch for every situation

Welcome to the Australian Defence Export Office Pitch Training Program powered by Marketing Entourage. We are really excited to be running this interactive and collaborative online program with you all and look forward to the opportunity to get to know more about you and your business. Please note that this program begins on April 12th 2021 and once spaces have been allocated you will no longer be able to enrol.
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The program

In partnership with the Australian Defence Export Office team we have adapted our pitch training program to help you refine your pitch and effectively communicate your value to the people you serve. 

The most common challenges for many businesses is how to ensure you clearly explain what you do, who you do it for and why you are better than the competition. 

This program will help you stand out from the crowd by focusing on how to develop your Unique Value Proposition (UVP) and creating a pitch that explains your UVP in a compelling and engaging way. You will be equipped to clearly define the problem and how you solve it.

The course consists of five modules with activities aimed to be completed on a weekly basis. Each Friday, you will have the opportunity to attend a live webinar to talk through the content and have any questions that you have answered. If you have questions that you need answering in the webinar, you can send them through to the WhatsApp group 'ADEO Pitch Training' that you will be added to upon enrolment. 

The aim of this program is to help you develop a 5-minute pitch video for military and/or prime feedback and Australian Defence Export Office use. Completing each activity and exercise and creating a pitch document that you will deliver on camera to receive feedback is the best way to perfect your pitch and also get your company exposed to the right audience. 

In addition, you will get extra mentoring from our Chief Mentor, Phil Ore (co-founder of Marketing Entourage and pitch mentor for StartupVic) throughout the program and a chance to book a 1:1 session with an experienced mentor following the completion of the program.

Wishing you all every success at growing your business. 


  • Increase buy-in for your idea

    With specific departments, third parties, key people, partners, and with investors. Get really clear on who you need to target, what you should say and what you want from the relationship.

  • Nail your marketing message

    Succinctly communicate your value proposition and share the specific benefits of your offering. What makes it unique in your market, and why people will love what you do.

  • Find your advocates

    Truly understanding your uniqueness and who will value you for what you do. Get found by submitting your 5-minute pitch video for military and/or prime feedback and Australian Defence Export Office use.

Course curriculum

  • 1


    • A message from your instructor
    • About this program
    • How this system works
    • Welcome Session Recording
    • Editable Worksheets
  • 2

    Intro to Marketing

    • Intro - What is Marketing?
    • Intro - Who is Marketing Entourage?
    • Before you begin
  • 3


    • Vision Part 1
    • Vision Part 2
    • Vision Example
    • Creating your vision
    • Your Vision
  • 4

    Market Position

    • Market Position Part 1
    • Market Position Part 2
    • Value Curve Example
    • Market Position Part 3
    • Value Curve
    • Understanding your strengths
    • What are your key strengths?
  • 5

    Target Customers

    • Target Customers part 1
    • Customer Segmentation Example
    • Target Customers Part 2
    • Customer Persona Template
    • Target Customers Part 3
    • Customer Development Matrix Example
    • Customer Development Matrix
    • Which people value what you do?
  • 6


    • Brand Part 1
    • Brand worksheet
    • Brand part 2
    • Brand part 3
    • Brand Example
    • What is the entity that is your business?
  • 7

    Pitch Perfection

    • Pitching Part 1
    • Pitching Part 2
    • Pitching Example
    • Pitching Part 3
    • Pitch Deck Template
  • 8

    Mentoring Session

    • Feedback Survey
    • Booking your 1:1 Session with your mentor
  • 9

    Uploading your 5 minute pitch video

    • Creating your pitch video
    • 12 tips for making your videos look more professional
    • Using Zoom to record
    • Your 5 minute pitch video
    • Feedback Survey (if you didn't complete it before)
  • 10

    Session Recordings

    • Vision Session Recording
    • Market Position Session Recording
    • Target Customer Session Recording
    • Brand Session Recording
    • Pitch Perfection Session Recording