Enrolments have now closed for this program

Getting you ready to pitch your idea!

Welcome to the Open Innovation Competition Pitch Training Program brought to you by Marketing Entourage. We are really excited to be running this interactive and collaborative online program.

The program

We have been working in partnership with the City of Melbourne team to help ensure that all participants maximise their Open Innovation Competition experience and have help to develop a winning pitch. 

The most common challenges for many startups when they are pitching is how to ensure you clearly explain what you do, who you do it for and why you are better than the competition. 

This program will help you stand out from the crowd by focusing on how to develop your Unique Value Proposition (UVP) and creating a pitch that explains your UVP in a compelling and engaging way. You will be equipped to clearly define the problem and how you solve it.

The Pitch Training Program consists of five online modules that have been designed to be as manageable as possible in your busy schedules.

During each module you will be able to watch short videos and complete tasks to help you develop and consolidate your strategy and messaging into a coherent and effective UVP. This learning management system works well as a web app so you can watch videos on the go.

In addition, you will get extra mentoring from mentors including our own Phil Ore (co-founder of Marketing Entourage and pitch mentor for StartupVic) at the allocated times.

Wishing you all the best of luck in the competition!


  • Increase buy-in for your idea

    With Council, with customers, with partners, with investors. Get really clear on who you need to target, what you should say and what you want from the relationship.

  • Nail your marketing message

    Succinctly communicate your value proposition and share the specific benefits of your offering. What makes it unique in your market, and why people will love what you do.

  • Find your advocates

    Truly understanding your uniqueness and who will value you for what you do, will help you to find and build a loyal customer base. This shows great market viability and potential

Course curriculum

  1. 1
    • A message from your instructor

    • 2021 Open Innovation Competition Theme

    • How this system works

  2. 2
    • Intro - What is Marketing?

    • Intro - Who is Marketing Entourage?

  3. 3
    • Vision Part 1

    • Vision Part 2

    • Your Vision

  4. 4
    • Market Position Part 1

    • Market Position Part 2

    • Value Curve

    • Market Position Part 3

    • Value Curve

    • What are your key strengths?

  5. 5
    • Target Customers part 1

    • Customer Segmentation

    • Target Customers Part 2

    • Customer Persona Template

    • Target Customers Part 3

    • Customer development matrix example

    • Customer Development Matrix

    • Which people value what you do?

  6. 6
    • Brand Part 1

    • Brand worksheet

    • Brand part 2

    • Brand part 3

    • What is the entity that is your business?

  7. 7
    • Pitching Part 1

    • Pitching Part 2

    • Pitching Part 3

  8. 8
    • We'd love to know if this was useful for you