Course curriculum

  1. 1
    • A message from the instructor

    • How to use this system

    • Your objective for this program

  2. 2
    • Intro

    • What is Marketing?

    • How we help

    • Before we begin...

    • Your Marketing Strategy

    • Marketing Strategy On a Page Worksheet

    • I understand what marketing is

  3. 3
    • Intro

    • Lesson 1 - Vision part 1

    • How-to 'Futures Triangle'

    • Create your Futures Triangle

    • Lesson 1 - Vision Part 2 Worksheet

    • Lesson 1 - Vision part 2

    • Are you confident in your vision?

  4. 4
    • Intro - Lesson 2 - Market Position

    • Lesson 2 - Market Position Part 1

    • Value Curve Exercise

    • Lesson 2 - Market Position Part 2

    • Lesson 2 - Market Position Worksheet (Value Curve)

    • Lesson 2 - Market Position Part 3

    • Understanding your market

    • What makes you unique?

  5. 5
    • Intro - Lesson 3 - Target Customers

    • Lesson 3 - Target Customers Part 1

    • Customer Segmentation Example

    • Lesson 3 - Target Customers Part 2

    • Customer Persona Template

    • Lesson 3 - Target Customers Part 3

    • Customer Development Matrix Example

    • Lesson 3 - Target Customers - Worksheet (Customer Development Matrix)

    • Review

    • I know the importance of defining my target customers

    • Who are your ideal customers

  6. 6
    • Lesson 4 - Brand - Intro

    • Lesson 4 - Brand Part 1

    • Lesson 4 - Brand Part 2

    • Lesson 4 - Brand Part 3

    • Lesson 4 - Brand Part 4

    • Lesson 4 - Brand Part 5

    • Lesson 4 - Brand Part 6

    • Lesson 4 - Brand - Worksheet

    • I know the importance of brand

    • What is the personality of your brand?

  7. 7
    • Lesson 5 - Messaging and Content - Intro

    • Lesson 5 - Messaging & Content Part 1

    • Creating your (Unique) Value Proposition

    • Lesson 5 - Messaging & Content Part 2

    • Customer Journey Map Template (Worksheet)

    • Lesson 5 - Messaging & Content Part 3

    • Content Calendar Template

    • Content Audit Template

    • What's your (unique) value proposition?

    • Lesson 5 - Messaging & Content Bonus Lesson

  8. 8
    • Lesson 6 - CRM - Intro

    • Lesson 6 - CRM Part 1

    • Current CRM Checklist

    • Lesson 6 - CRM Part 2

    • Example Workflow

    • Lesson 6 - CRM Part 3

    • You're only as good as your CRM

    • Mid Course Survey - Results delivered to LaunchVic

    • HubSpot CRM

  9. 9
    • Lesson 7 - Channels to Marketing - Intro

    • Lesson 7 - Channels to Market Part 1

    • Website Audit

    • Lesson 7 - Channels to Market Part 2

    • Channels to Market Example

    • Channels to Market Template

    • Lesson 7 - Channels to Market Part 3

    • As clear as the English Channel

    • My most effective channels to market are...

  10. 10
    • Lesson 8 - Channels to Market - Intro

    • Lesson 8 - Customer Experience - Part 1

    • Lesson 8 - Customer Experience - Part 2

    • Customer Experience Mapping

    • Customer Experience Mapping Example Ideas

    • It's in the experience..

    • The key to delighting my customer is..

  11. 11
    • Lesson 9 - Employees & Partnerships - Intro

    • Lesson 9 - Employees & Partnerships Part 1

    • Lesson 9 - Employees & Partnerships Part 2

    • Great Startup Culture Checklist - Copy, complete and then share with those on your team

    • Lesson 9 - Employees & Partnerships Part 3

    • Two heads are better than one...

    • Who will shout your name from the mountaintop?

  12. 12
    • Lesson 10 - Measurement - Intro

    • Lesson 10 - Measurement Part 1

    • Objectives, goals, KPIs & Metrics example

    • Lesson 10 - Measurement Part 2

    • NPS Calculation

    • Lesson 10 - Measurement Part 3

    • Lesson 10 - Measurement Part 4

    • Lesson 10 - Measurement Part 5

    • LTV vs CAC Example

    • You can only improve what you measure...

  13. 13
    • Reflection - Bringing it all together

    • Next Steps

    • End of Course Survey

  14. 14
    • Before you go...

    • Before you go....links

    • More marketing help