Masterclass: Pricing for Small Businesses

Wednesday 1st April, 2026

11am - 12.30pm

Online & Recorded

Establishing a strategic pricing framework is one of the most consequential decisions a business leader can make, yet it often remains an area of significant uncertainty .  This masterclass provides a structured environment to transition from reactive pricing to a sustainable, logic-based strategy that protects your margins and reflects the true value you deliver.

Participants will move beyond simple cost-plus models to explore value-based pricing, a method centered on the perceived worth and emotional benefits provided to the client,

Get clear on: 

• Financial Foundations: Identify your Minimum Viable Cost (MVC) to establish a non-negotiable starting point for business viability. 

•  Business Model Alignment: Learn how to translate your operational costs into an ideal price point tailored to your specific delivery model, whether you provide hourly services, project-based work, or subscription.

• The Pricing Ecosystem: Understand pricing as a system supported by clear positioning, appropriate scope, and targeted customer segments rather than an isolated number.

•  Navigating Economic Shifting: Develop the ability to articulate value clearly during tougher market conditions where buyers become more intentional and discerning . 

•  Impact and Sustainability: Recognise how sustainable pricing protects decision quality and enables the reinvestment necessary for long-term growth  

• Utilise AI: Understand how you can use AI tools to help build your own capability in pricing

Be guided by Sam Hurley, a world-class educator with significant business experience, this masterclass bridges the gap between technical expertise and strategic leadership to help you feel more in control of your numbers. 

By the end of this session, you will possess a clear pricing decision tree and the confidence to anchor your rates in evidence and impact