Digital Marketing for Business Owners 

A small group 2.5 hour working session for small business owners who have the business strategy and need the digital and AI lens to activate it.

In this interactive session designed specifically for 25eight Alumni, we demystify everything digital marketing and AI, so that you have a good understanding of exactly what you should be doing in your situation.

And how to do it in a way that ensures you remain unique, aligned to your values and stand out amongst the competition, without you having to work any harder. 

 

June 24th 10.30am - 1pm AEST

 

You've done the strategic work. You know your offer, your customer, and where the business is heading. What you're missing is a clear, grounded view of AI and digital marketing fitting into the plan you've already built.

You're not looking for another tool tour or a hype reel. You want to know exactly what matters for a business at your stage, what to ignore, and what to do on Monday morning.

 

What this masterclass covers

This is the next-step session for 25eight alumni who are ready to move from strategic clarity to confident execution in the digital and AI layer of their business.

 

We'll work through:

  • The current landscape, honestly. What's structural, what's noise, and why strategy-first matters more in an AI-saturated market, not less.
  • Mapping your strategy to the digital and AI layer. A working exercise where you'll take the strategic outputs from your program and map them against a simple framework: where AI and digital marketing meaningfully accelerate your model, and where they don't.
  • The digital marketing fundamentals that still matter. Clarity of message, audience definition, the customer journey, brand versus demand. The non-negotiables that AI accelerates but does not replace.
  • AI as applied capability: the four moves that matter for small and medium businesses. Content and communication at pace. Customer insight and research. Operational leverage. Decision support. One tool taught deeply for each, rather than ten named in passing.
  • Your 90-day activation plan. You'll leave with a one-page plan: where you'll apply AI to your digital marketing inside your existing strategy, what you'll stop doing, what you'll trial, and what you'll measure. Built live in the session.

 

What you'll walk out with

  • A clear view of where AI and digital marketing will  your specific strategy.
  • A working understanding of the small number of tools and moves that actually matter for your stage and sector.
  • The confidence to make decisions about what to adopt, what to ignore, and what to delegate or outsource.
  • A written 90-day activation plan.
  • A 30-minute group debrief three weeks later, to check progress and refine.

 

Bonus

  • A recently developed 25eight Diagnostic that pinpoints areas for enhancement and AI Readiness
  • Learning resources all contained within 25eight Academy
  • 12 months access to the content including the recording of the Masterclass
  • Access to the AI group chat in the 25eight Business Community to ask questions and get support. 

 

Outcomes

You’ll leave with a clear understanding and a practical action plan that helps you focus your AI & digital marketing energy where it will drive the greatest return. 

You'll either be able to action it yourself or understand what you require from someone who can support you with these tasks. You'll be able to effectively direct them to achieve the outcomes you want. 

 

Details

The session is interactive so we highly recommend you attend the session live, however, it will be recorded and available for viewing along with the session slides for 12 months post training in 25eight Academy. 

It is delivered virtually and an email with a link to join the session will be delivered to you prior to the session.

If you have any questions, don't hesitate to reach out to [email protected]

 

Why choose 25eight 

Sam and her team have lead the research and development into the use of AI to help small businesses succeed since 2021.  Not only has this given them a depth of understanding  of the technology, but also the possibilities it opens up for small business. 

We're on a mission to ensure every small business can capitalise on this opportunity by providing the exact capability building education, coaching and mentoring that will enable to leader to lead, rather than be led, in the AI Economy. 

Unlike a traditional business school, all of our education has been developed with small and medium business in mind, ensuring it's relevancy and helping it resonate with you.

Where you may pay upwards of $1,500 for a Masterclass in a business school, we aim to keep costs low delivering online only and creating digital resources. 

Like a traditional business school our aim is to help you develop the management and leadership capability (knowledge and skills) and confidence to ensure your business thrives, but with a focus on ensuring you and your team thrive too. 

Helping you to do business on your terms make better decisions and helping you work smarter, not harder. As if you have an extra hour in the day and day in the week.