Digital Marketing for Business Owners 

As a small or medium sized business owner you know that digital marketing should be a part of your strategy, but you don't know what you don't know.

January 29th 11am - 2pm AEDT

In this three hour interactive session designed specifically for owners, we demystify digital marketing so that you have a good understanding of the key digital channels, can identify your best fit channel, know how to optimise your presence and get to grips with SEO and AI enabled search. 

Rather than teaching you how to “do” digital marketing, this session is designed to demystify the landscape — explaining what each channel does, how they work together, and how to identify which ones are worth your time and budget, so you can make strategic decisions about which one to focus your resources on (such as your time or the time of your staff or contractors) to get the best results.

Rather than just hoping for the best or being told what you should do and not getting the results you need. 

You’ll learn how to:

  • Understand the key digital channels — from search and social to email and content — and where they fit in your customer journey.

  • Identify your best-fit channels based on your goals, audience, and capacity.

  • Optimise your digital presence by focusing effort where it makes the biggest impact.

  • Get to grips with SEO and AI-enabled search, understanding how Google and new AI search tools decide what to show and how to make your business discoverable.

You’ll leave with a clear understanding and a practical action plan that helps you focus your digital marketing energy where it will drive the greatest return. 

You'll either be able to action it yourself or understand what you require from someone who can support you with these tasks. You'll be able to effectively direct them to achieve the outcomes you want. 

 Details

The session is interactive and there will be a number of break out sessions. We highly recommend you attend the session live, however, it will be recorded and available for viewing along with the session slides for 12 months post training in 25eight Academy. 

A short break will given mid way through the session. 

It is delivered virtually and an email with a link to join the session will be delivered to you prior to the session.

If you have any questions, don't hesitate to reach out to [email protected]

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