Develop your Unique Value Proposition (UVP)
January 21st 11am - 2pm AEDT - Online
The smaller you are, the more powerful your messaging needs to be.
Would you like expert help to develop a message that conveys why your business is uniquely great and why people should buy from you in a way that increases the likelihood they will?
This Masterclass is for you.
In this three hour interactive Masterclass you'll
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Deepen your understanding of what a UVP, why it matters and how it compares to other messaging
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Learn specific tools for how to identify and articulate your business' uniqueness and how to adapt this for different audiences.
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Be guided through examples to inspire and use practical templates so you can develop your own impactful UVP
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Learn how to ensure your UVP is compelling and resonates with your ideal customers
- Get immediate feedback from experts and peers to help refine your approach
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Learn how to Integrate your UVP into your marketing channels and sales process so that it increases conversions.
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Learn how to create feedback loops to collect feedback to continue to refine your messaging and interactions with customers to optimise your sales and marketing
Bonus
- A 25eight Messaging Diagnostic that pinpoints areas for enhancement
- Learning resources and templates all contained within a learning portal
- 12 months access to the content including the recording of the Masterclass
- Access to 25eight's online Business Community to ask questions and get support from peers and your instructor
Outcomes
A good message is often the make or break of a business. If what you have been communicating about what you do hasn't been hitting the mark and customers haven't been falling over themselves to buy from you, it is quite possibly your message.
We're notoriously bad at talking ourselves up and often it takes an external or objective view to help us see what is missing.
- Leave this session with greater clarity about what makes your business unique and how to effectively communicate that.
- Leave with a developed unique value proposition, feedback and a plan for integrating your messaging into your sales and marketing process.
- Know how you will collect feedback and set goals for collecting it to help you to continue to refine your messaging and approach to interacting and engaging with your customers.
- Feel an increased confidence in putting your message out there as well as the skills to help you review and refine, adapt and adjust in any situation.
- Increase your leadership influence with great storytelling skills.
Details
The session is highly interactive so we highly recommend you attend the session live, however, it will be recorded and available for viewing along with the session slides for 12 months post training in 25eight Academy, our learning portal.
A short break will given mid way through the session.
It is delivered virtually and an email with a link to join the session will be delivered to you prior to the session.
If you have any questions, don't hesitate to reach out to [email protected]
Why choose 25eight
We're on a mission to make University Business School education, coaching and mentoring accessible and relevant for small business so that they have the same chance of success as larger enterprises.
Unlike a traditional business school, all of our education has been developed with small and medium business in mind, ensuring it's relevancy and helping it resonate with you.
Where you may pay upwards of $1,500 for a Masterclass in a business school, we aim to keep costs low delivering online only and creating digital resources.
Like a traditional business school our aim is to help you develop the management and leadership capability (knowledge and skills) and confidence to ensure your business thrives, but with a focus on ensuring you and your team thrive too.
Helping you to do business on your terms make better decisions and helping you work smarter, not harder. As if you have an extra hour in the day and day in the week.